It was about a year ago that I published a post entitled Corny Capitalism, which discussed the advertising efforts of the Corn Farmer’s Coalition and other associations. Their form of advertising is obviously not an effort to get people to buy their product. Their target audience is not individual consumers, but rather elected and bureaucratic officials, with the hope of influencing law, policy or regulations to favor their industry.
Well, they are at it again. Huge wall murals and floor decals are again gracing Washington’s Union Station and informing me and my fellow commuters that:
- 95% of all corn farms in America are family owned.
- America’s corn farmers are by far the most productive in the world, growing 20% more corn per acre than any other nation.
- An acre of corn removes 8 tons of harmful greenhouse gas, more than that produced by your car annually. (Source: EPA)
- America’s corn farmers exported $10 billion worth of corn last year – one of the few American products with a trade surplus. (Source: USDA)
- More than 30% of U.S. farm operators are women. (Source: USDA)
And on and on it goes. It kind of makes you want to go out and buy a bushel of corn, doesn’t it? No, I don’t think that is their intent. Their website makes it abundantly clear that the target audience is policy makers, not consumers of silver queen sweet corn in the summer time: